JOB TITLE: Head of Marketing UK
LOCATION: Remote initially and then London baseD
Salary: £80K–£100K + Bonus + Benefits
Company is an award-winning sports betting and gaming operator with over 20 years of industry experience, As they embark on an ambitious journey to establish a presence in the UK market, the company is seeking a dynamic Head of Marketing to lead the Marketing, Promotions, and Brand Strategies.
About the Role
Reporting to the Regional Director, the Head of Marketing will be responsible for developing and executing a comprehensive growth strategy for the UK market across all channels. We invite applications from seasoned marketing leaders as well as those ready to elevate their careers to the next level.
Key Responsibilities:
Develop and implement a robust marketing strategy encompassing ATL (TV, Radio, Print, OOH), key digital marketing channels (PPC, SEO, Display/Programmatic, Social Media), Sponsorships, and CRM.
Manage monthly and annual budgeting, set clear KPIs, and achieve growth targets with a focus on profitability and ROI.
Create and optimize retention and acquisition promotions across sportsbook, horseracing, and casino, ensuring effective bonus management and ROI.
Monitor key performance indicators (KPIs) to assess marketing effectiveness, optimize campaigns, and report results to the executive team.
Collaborate with and oversee external agencies for media planning, buying, SEO, and programmatic/display.
Cultivate existing partnerships and identify new opportunities for growth.
Liaise with central teams, including Marketing, Product, Operations, and Data & BI, to enhance customer experience.
Ensure all marketing activities comply with UK gambling legislation and adhere to socially responsible practices.
Conduct market research to gather customer insights, identify trends, and inform marketing strategies.
Structure, recruit, and lead a high-performing marketing team, fostering engagement and support to achieve company and personal objectives.
Requirements:
Minimum of 5 years of experience in senior marketing roles within the gambling industry.
Proven online gambling experience specifically in the UK market.
Demonstrated success in managing multimillion-pound marketing budgets and growing a B2C online gambling business.
Expertise in customer acquisition, retention, and brand program development.
Strong analytical skills, utilizing both quantitative and qualitative data to drive decision-making.
Ability to maintain a comprehensive marketing perspective while managing campaigns hands-on.
Adaptability to fast-paced, start-up environments.
Excellent interpersonal and communication skills, with a passion for building trust and collaboration.
Fluent in English; knowledge of additional languages is a plus.
Join the Team
We are looking for top-tier managers with a passion for building a world-leading brand and delivering exceptional customer experiences. If you possess the leadership qualities, enthusiasm, and collaborative spirit we seek, we invite you to embark on this exciting journey.
TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO CHRISTINE@GRS-RECRUIT.COM