Head of Marketing UK - Remote & London based - £80K–£100K + Bonus + Benefits

JOB TITLE: Head of Marketing UK

LOCATION: Remote initially and then London baseD

Salary: £80K–£100K + Bonus + Benefits

Company is an award-winning sports betting and gaming operator with over 20 years of industry experience, As they embark on an ambitious journey to establish a presence in the UK market, the company is seeking a dynamic Head of Marketing to lead the Marketing, Promotions, and Brand Strategies.

About the Role

Reporting to the Regional Director, the Head of Marketing will be responsible for developing and executing a comprehensive growth strategy for the UK market across all channels. We invite applications from seasoned marketing leaders as well as those ready to elevate their careers to the next level.

Key Responsibilities:

• Develop and implement a robust marketing strategy encompassing ATL (TV, Radio, Print, OOH), key digital marketing channels (PPC, SEO, Display/Programmatic, Social Media), Sponsorships, and CRM.

• Manage monthly and annual budgeting, set clear KPIs, and achieve growth targets with a focus on profitability and ROI.

• Create and optimize retention and acquisition promotions across sportsbook, horseracing, and casino, ensuring effective bonus management and ROI.

• Monitor key performance indicators (KPIs) to assess marketing effectiveness, optimize campaigns, and report results to the executive team.

• Collaborate with and oversee external agencies for media planning, buying, SEO, and programmatic/display.

• Cultivate existing partnerships and identify new opportunities for growth.

• Liaise with central teams, including Marketing, Product, Operations, and Data & BI, to enhance customer experience.

• Ensure all marketing activities comply with UK gambling legislation and adhere to socially responsible practices.

• Conduct market research to gather customer insights, identify trends, and inform marketing strategies.

• Structure, recruit, and lead a high-performing marketing team, fostering engagement and support to achieve company and personal objectives.

Requirements:

• Minimum of 5 years of experience in senior marketing roles within the gambling industry.

• Proven online gambling experience specifically in the UK market.

• Demonstrated success in managing multimillion-pound marketing budgets and growing a B2C online gambling business.

• Expertise in customer acquisition, retention, and brand program development.

• Strong analytical skills, utilizing both quantitative and qualitative data to drive decision-making.

• Ability to maintain a comprehensive marketing perspective while managing campaigns hands-on.

• Adaptability to fast-paced, start-up environments.

• Excellent interpersonal and communication skills, with a passion for building trust and collaboration.

• Fluent in English; knowledge of additional languages is a plus.

Join the Team

We are looking for top-tier managers with a passion for building a world-leading brand and delivering exceptional customer experiences. If you possess the leadership qualities, enthusiasm, and collaborative spirit we seek, we invite you to embark on this exciting journey.

TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO CHRISTINE@GRS-RECRUIT.COM

(Position Filled) Marketing Manager - London - £50K-£60K

Job Title:                     (Position Filled) Marketing Manager

Salary:                        £50K - £60K  

Location:                   London

Position Summary

• This leading Casino operator is seeking a talented Marketing Manager with a focus on, and experience in, data and insight with knowledge of campaign management, direct marketing, offer management, interactive marketing, and database marketing.

Responsibilities

• Ensures that the marketing functionality is compliant with business expectation.

• Leads the building and implementing of the marketing strategy.

• Identifies and reads data to provide insights in performance and delivery.

• Designs ad hoc campaigns based on business requirements & produces new initiatives.

• Develops and implements the paid-marketing campaigns to support both acquisition & retention initiatives.

• Brainstorms new and creative growth strategies with stakeholders.

• Utilises strong analytical ability to evaluate end-to-end guest experience across multiple channels and guest touch points.

• Provides thought leadership and perspective for adoption where appropriate.

• Implements relevant, approved marketing campaigns, as well as offers for cross-platform communications that are founded on segmentation models and the business’s goals.

• Works closely with key stakeholders in developing the consumer loyalty vision for the business and instilling that vision across the organizational departments and contact points, for example, social, web, mobile, email.

• Ensures that the business’s consumer relations programs are effective and that they are of high quality and standards and also that they facilitate the execution of successful marketing campaigns enabling consumer loyalty.

• Introduces new capabilities for meeting emerging business needs and market trends.

• Maintains a strong knowledge and understanding of the current and emerging eCommerce strategies, trends, and techniques that consistently give the business a lead in consumer acquisition within the market.

Teamwork

• Delivers a professional and ethical working culture applied appropriately across a diverse workforce and guest base.  

• Demonstrates the ability to work as part of a team.

• Ability to interact and cooperate with all company employees.

• Build trust, value others, communicate effectively, drive execution, foster innovation, focus on delivery to the guest base; collaborate with others, solve problems creatively and demonstrate high integrity.

• Maintains professional internal and external relationships that meet the company’s core values.

• Shows acute understanding of expected professional behaviours and personal presentation.

• Has a concise, positive, and transparent communication style.

• Shows ability and the integrity to work without direct supervision.

• Demonstrates understanding of the provision of support services to operations.

• Participates in the identification of personal training and development needs makes full use of all training and development opportunities.

Compliance

• Minimise risk to business and self by ensuring marketing collateral and events are carried out in accordance with legislative regulations.   

• Daily demonstrates legislative compliance, adherence to and knowledge of:

  • Operating License conditions

  • Anti-Money Laundering

  • Anti-Money Lending

  • Data Protection

  • GDPR

• Acute awareness of health and safety procedures/regulations.

• Focused on minimising unnecessary risk to the business.

Entry Requirements

• Holds a Degree in a Marketing or related discipline, with a minimum of years’ work experience within a Marketing Manager role or at least 2 years' experience in a senior marketing position.

Essential Knowledge

• Strong data and insight experience.

• Solid knowledge of campaign management, direct marketing, offer management, interactive marketing, and database marketing.

• Up to date with the latest trends and best practices in digital marketing and measurement.

• Strong project management skills, with the ability to prioritise and goal set.

• Proven track record of business development and excellent client management.

• Understanding of guest and market dynamics.

• Strong digital marketing experience with a keen eye for engaging social media content.

Skills

• Brand-driven with experience in managing marketing campaigns that engage, inform, and motivate.

• Exceptional interpersonal skills.

• High levels of attention to detail.

• Creatively driven.

• Leads by example.

• Ability for independent working in a fast paced, high-volume environment.

• Ability to prioritise, multitask and meet deadlines.

• Displays initiative.

Personal Characteristics

• Team player and strong work ethic.

• Individual of highest integrity.

• Organised, efficient approach to work, with attention to detail.

• Flexible in terms of working hours.

• Support-service focused, with the ability to self-motivate.

• Courteous & professional.

• Dedicated, energetic and enthusiastic.

• Takes responsibility & accountability.

TO FIND OUT MORE AND/OR TO APPLY PLEASE SEND A COPY OF YOUR CV TO STEVEN@GRS-RECRUIT.COM